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The National Student Advertising Competition is an annual event hosted by the American Advertising Federation (AAF). College students from across the U.S. compete to develop an integrated marketing campaign for a Fortune 500 company. As the production director for my team I oversaw the creation of all photo and video content from conceptualization to final delivery. My team produced tailored video content for all platforms, including social, digital, and broadcast.

The Team:

Account Directors: Harry Lada, Brenda Lai
Executive Creative Director: Kyndal Workman
Creative Director: Grace Garrou
Media Director: Lauryn Johnson
Strategy Director: Zoe Rosenblum 
Art Director: Emily Joslin
Production Directors: Christian Lau, Kieran Hart

'No One Really Know' - 3rd Place National Finalist

Long gone are the days of being too afraid to admit that you don’t know what you want to do with your life. In fact, the truth of the reality is no one really knows.

Fully developed campaign for Indeed, targeting members of Gen-Z aged 18-24. Focusing on raising unaided consideration, this campaign positions Indeed as the supportive job search sites that understands a generation filled with uncertainty.


Campaign Plansbook

Paid Social:

Creative Executions:

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